Working as a recruitment consultant, I’m often approached by people who are looking to change careers. They often tend to come from a financial background, but that’s not always the case, and they want to move into media. The problem is, they’ve moved a way up the career ladder in what they do (and have the salary...
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I want you to imagine that the next magazine you open contains an advert for Kellogs Cornflakes. Having seen the title of the advert, would the following text make you want to buy a box?
There is no point in buying this product unless you own a clean bowl and a spoon. Fresh milk will also be essential, which you...
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There’s one thing that often strikes me as odd about media companies. Considering that their very existence depends on their ability to identify the right market, communicate with them via appropriate channels and then convince them of the benefits of the product, it amazes me how many of them fail to sell...
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It’s never easy to find yourself in a situation where a member of your staff is underperforming and not hitting targets. There can often be a myriad of reasons behind underperformance, but pulling the situation back from the brink is not something that always happens successfully.
A business (especially in media...
Read moreThis blog is the home of the thoughts of Ascent Solutions and its staff. Here, we’ll be posting our thoughts – sensible and otherwise – about issues affecting media recruitment today. Comments and discussion are always welcome here – opinions make the world go round and we’d love to hear what you have to say on any of the topics that we discuss here.