Last week I was one of the many attendees at Earls Court for the Technology for Advertising exhibition, which ran alongside the Publishing Expo. The difference in atmospheres between the two events was incredible.
One felt like a wake. Long faces plodding around uninspiring stands in the hope, rather than the...
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The market in which I operate – recruitment – and the market into which I recruit – sales and media – have a lot of similarities, one of which is just how important an individual’s contacts book is. To say it’s not what you know it’s who you know is not entirely true, but there can be no doubt that strong,...
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Evolution has always favoured the bold. Sometimes, a decision seems crazy to many at the time, but its wisdom ends up echoing through the age. Think of the first owl to try and turn its head all the way round, for example. That took some balls – I’ll bet his mates were begging him not to do it in case he broke his...
Read moreThis blog is the home of the thoughts of Ascent Solutions and its staff. Here, we’ll be posting our thoughts – sensible and otherwise – about issues affecting media recruitment today. Comments and discussion are always welcome here – opinions make the world go round and we’d love to hear what you have to say on any of the topics that we discuss here.